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WSORR NAME & LOGO NOW OFFICIALLY TRADEMARKED “®” (4-7-08)
CRANDON, Wisc. -- The World Series of Off-Road Racing® has been notified by the U.S. Patent and Trademark Office that the organization’s name is protected as a registered trademark, effective immediately. WSORR will use the symbol “®” as a part of the Series name and logo in all media, advertising and promotional material.
“This marks another crucial step in the long-term stability of off-road racing in the Midwest,” said Jake Flannery, WSORR vice-president and race steward. “Registering the name as trademarked protects the investment of our sponsors, racers and fans in this Series. In just one season, WSORR has built a reputation of exciting short-course off-road racing conducted in a professional manner with fairness and integrity and that’s what the WSORR name and trademark will stand for in the years to come,” Flannery added.
The registered trademark also extends to other combinations of “Off-Road” and “World Series” as WSORR is often referred to as the “Off-Road World Series” by fans and racers.
WSORR features 12 rounds of off-road racing this season for 10 classes ranging from professional off-road pickup truck racers to sportsman buggy racers. The Series continues a tradition of off-road racing in the Midwest that spans 39 years. WSORR featured record crowds last season in its inaugural year. The 2008 off-road racing campaign opens May 31-June at Lucas Oil Speedway in Wheatland, Mo.
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