BorgWarner Shootout on SPEED

Don't miss the BorgWarner Shootout on SPEED TV this coming Saturday, May 10. The one hour Lucas Oil WSORR show from Crandon International Off-Road Raceway hits the airwaves at High Noon (Eastern Daylight Time).

Scheduling for this show couldn't be better as it is broadcast just three weeks before the upcoming 2008 WSORR opener at Lucas Oil Speedway in Wheatland, Mo.

In fact, that puts the pair of famous BorgWarner races on TV within two weeks -- The 2007 BorgWarner Shootout followed two weeks later by the Indianapolis 500 and the race for the BorgWarner Trophy!

For years, the BorgWarner Shootout has been the highest rated off-road racing event, garnering right around a .4 rating on SPEED.

The upcoming program also features coverage of the Nissan Motorsports-NISMO Time Trials for the event. Any fans who attended the race will remember that Adrian Cenni busted off the second fastest lap time in the history of Crandon Raceway to win the Pole Position.

This is the final original broadcast covering the 2007 WSORR season. With this broadcast, WSORR completes 18 hours of original programming on SPEED, although many shows have also been shown as repeats. Speaking of ratings, WSORR has received preliminary ratings reports and the results of the inaugural year were superb.

Here is an interesting fact: WSORR SPEED TV broadcasts are cumulatively the highest-rated off-road shows on the Network.

WSORR wants to thank Lucas Oil Products and NeWave TV Productions for securing great time slots on SPEED and also a very high level of production. WSORR is working on tabulating the TV ratings and will issue this information to racers and sponsors.

As usual at WSORR, it was a team effort. Great action by the racers, great support from sponsors, a tremendous amount of work by the WSORR staff, a record turnout by fans, great play-by-play announcing.

I wanted to share a portion of a letter sent to me recently from NeWave’s Executive Producer Steve Grein:

“Doug, the truth is that in our world we live by ratings and use that as a guide to what the viewer likes and wants more of. Having the overall highest rated shows on SPEED speaks volume for the racing and the action that the World Series of Off-Road Racing brought to the table. We don’t have an unlimited budget but we maximized all of our resources and the results speak for themselves. I am happy for everyone involved in WSORR and happy that we could bring exposure that the sponsors deserve and a television show that the viewers responded that they liked”.

Steve Grein, NeWave Television Productions

The goal at the onset of this Series was to bring the viewers, drivers, sponsors and teams a television package that was attractive to die-hard fans and newcomers to off-road short course racing. Lucas Oil and NeWave Television Productions have approached the series with a fresh perspective and have delivered!

Enjoy the BorgWarner Shootout and Nissan Time Trials on SPEED TV this coming weekend.

Stand on it,

Doug Davis
WSORR Managing General Partner

2008 WSORR SCHEDULE

MAY 31-JUNE 1
ROUNDS I & II
WHEATLAND, MISSOURI
CLICK HERE FOR MORE INFO

JUNE 21-22
ROUNDS III & IV
CRANDON, WISCONSIN
CLICK HERE FOR MORE INFO

JULY 12-13
ROUNDS V & VI
BARK RIVER, MICHIGAN
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JULY 26-27
ROUNDS VII & VIII
OSHKOSH, WISCONSIN
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AUGUST 9-10
ROUNDS IX & X
BARK RIVER, MICHIGAN
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AUGUST 29-31
ROUNDS XI & XII
CRANDON, WISCONSIN
CLICK HERE FOR MORE INFO